Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
INTRODUCING YOU TO OUR NEWEST RUG DESIGNS, LAUNCHED AT COVER CONNECT NEW YORK
For the third consecutive year, Creative Matters had the pleasure of participating in COVER Connect New York, a boutique trade show for top-tier global rug brands, hosted by COVER magazine. This year was our most momentous show yet, unveiling three new collections: Vanguard, Arcadian, and Vista. Additionally, we unveiled our collaboration with Burdifilek and presented new additions to our Sonance and Macrame collections.
THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS
After an incredible 35 years at the helm of Creative Matters and on the world stage of floor covering design, it is with mixed emotions we announce that Carol Sebert is moving on to other creative endeavours. While Carol creates more beautiful art in her studio at an old Ontario country house, Managing Partners Ana Cunningham and Ali McMurter are well-prepared to lead the firm into an exciting future. We asked Carol to look back on some key moments that made Creative Matters what it is today.
PARIS DESIGN WEEK: BEHIND THE SCENES OF CREATIVE MATTERS’ REDOUX PASSAGER INSTALLATION
Earlier this month, the Creative Matters team took to Paris Design Week to unveil our highly anticipated Redoux Passager art installation. Collaborating for the second time with Paris design studio LOMA, known for their responsible and innovative design ethos, we set out to create an immersive experience representing our commitment to water stewardship in our rug design.
FUTURE-FOCUSED SOLUTIONS: UNVEILING CREATIVE MATTERS’ 2023 SUSTAINABILITY REPORT
Creative Matters is committed to the earth and the people on it. Our 2023 Sustainability Report highlights this commitment, exploring our current and forward-thinking practices for ensuring sustainability, fair trade and corporate social responsibility.
STEP INSIDE CHALET: A NEW ADDITION TO THE MACRAME COLLECTION, LAUNCHING AT COVER CONNECT NEW YORK
Introducing the latest addition to Creative Matters' Macrame rug collection: the Chalet rug. The never-before-seen rug is set to make its debut at COVER Connect New York, the boutique trade show, held in central Manhattan, bringing together leading high-end rug designers, buyers and retailers from around the world.
THE DESIGN MIND: UNVEILING THE SENTIMENTAL JOURNEY OF A CREATIVE MATTERS DESIGNER
We’re offering exclusive glimpses into the insights of three of our designers at Creative Matters: Madeleine Baigent, Mengting Shen and Sophie Williams. Explore each of these designers' creative journeys, and how they shape their approaches to creating one-of-a-kind custom pieces.
REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG
Recently, Creative Matters had the privilege of collaborating with InSTUDIO interior design firm on a custom rug design for the reception area of the TGF Law Firm office. We provided a comprehensive design service, creating a stunning custom round rug to serve as a captivating centerpiece, infusing the corporate interior with vibrancy and character.
STRIKING SHAPED RUGS ELEVATE CONDO SPACES
We were delighted when Arcadis IBI Group asked us to collaborate with them again, this time on three shaped rugs for the new Azura condo building in Toronto. Their Associate Director Heidi Rose provided us with the specific shapes that they had designed to enhance the interior architecture.
WHY WE THINK WOOL IS BEST
Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.
THE SHAPED RUG - AN UNDENIABLE STATEMENT PIECE
Shaped rugs steal the spotlight, they’re a conversation piece on the floor and they make spaces exciting. Over 35 years we’ve designed a lot of rugs in abstract shapes so we’d thought we’d have a little retrospective. We chose five rugs designed in recent times and five rugs from our 90s archive. From the elegant to the eclectic to the practical, scroll down and enjoy them.