Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
PRESIDENT'S CHOICE: CAROL SEBERT'S 2016 RUG HIGHLIGHTS
She doesn't like to choose favourites because every design is a triumph of its own, but here - from the multitude of rugs designed by the Creative Matters team during 2016 - are president and owner Carol Sebert's top five rug designs of 2016.
WHY WOOL IS SO PERFECT FOR RUGS
Take a look through our portfolio and collections and you will quickly notice that the vast majority of our floorcoverings - from boardrooms to bedrooms - are made of wool. As visual people, our love affair with wool begins with its aesthetic properties, but for interiors professionals there are a host of practical reasons why wool is the ultimate fibre.
CREATIVE MATTERS RUGS IN DELOITTE'S NEW WORKSPACE REDESIGN
We detail the interesting role played by large Creative Matters rugs in Deloitte Canada’s stunning new national office tower where design and technology are used throughout to provide a more collaborative and productive workplace.
BEHIND THE SCENES WITH CARPETS FOR CANADIAN LUXURY RETAILER HOLT RENFREW
After creating carpets for high-end retailers around the world - Printemps in Paris, Bergdorf Goodman in New York and Gucci in 40 locations - we welcomed the opportunity this year to design for Canada's own luxury retailer, Holt Renfrew.
TOP 6 QUESTIONS INTERIOR DESIGNERS HAVE ABOUT RUG CREATION
Last month, 28 interior design staff from Yabu Pushelberg visited the Creative Matters studio for an interactive day to share each company's parameters for floorcovering projects. Here are the six most asked questions about rug creation.
FOUR RUGS FOR THE FANTASTICAL FAENA HOTEL MIAMI BEACH
In November 2015, the Faena Hotel Miami Beach opened to international applause and we were proud to have contributed four rugs to its fantastical aesthetic. As you would expect, the rugs excelled themselves in quality, luxe and colour.
10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS
Frequently an interior calls for a rug in flattering neutral hues. For our designers, this can be just as challenging and exciting as a colourful project. The combinations of warm and cool tones are endless; the results are versatile, subtle and stylish.
THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA
For every handknotted rug we design in our Toronto studio, we decide whether India or Nepal is best suited to its production. Read about Creative Director Ana Cunningham and Senior Designer Ali McMurter's April visit to our weaving partners in colourful Bhadohi in northern India.
THE 2016 RUG DESIGNS FOR THE PERENNIAL COLLECTION
The Perennial Collection of wool and silk handknotted rugs first hit the floors at the New York International Carpet Show in September 2015. We then proudly displayed seven more designs at the European shows in early 2016.
ART DAY - INSIDE RUG DESIGN AT CREATIVE MATTERS
Art Day is not only intrinsic to the Creative Matters process of design, but has also generated a searchable archive of over 2,500 original designs primed for custom contemporary floor and wallcoverings.