Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
WHY WE THINK WOOL IS BEST
Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.
THE FIRST TWO ALL-CANADIAN RUGS
We are delighted to announce our first two all-Canadian rugs. By all-Canadian we mean rugs made with wool sourced from Canadian sheep growers where it is harvested safely and humanely by a skilled shearer. We mean wool that is spun at a family-owned mill in New Brunswick that has been operating since 1857. We mean designed in Toronto by a firm that has been creating rugs for over 30 years (that’s us). And we mean handtufted by a manufacturer with decades of experience in Waterloo, Ontario.
NEW DEVELOPMENTS IN SOFT WALLCOVERINGS
The wall art pictured in the image above is a wonderful example of the advances we have made in “soft wallcoverings” at Creative Matters. Not only was this evocative textile made using 100% undyed Canadian wool, it was also fabricated by our own design team in our Toronto studio.
MEET OUR TEAM IN INDIA
Welcome to the first in a series of interviews introducing the remarkably talented artisans around the world who turn Creative Matters designs into beautifully crafted floorcoverings. Today we meet a highly successful mill in the Bhadohi district of northern India.
THE PERFECTION OF WOOL
October is wool month. This amazing fibre will be celebrated around the world for such a wide range of reasons. Has it occurred to you that among other things it is: natural, renewable, biodegradeable, insulating, breathable, resilient and elastic, multi-climatic and trans-seasonal, easy care, odour resistant and safe?
LIFE, LEMONS AND WHY IT HELPS TO BE CREATIVE
Like many of you, we were surprised and confused to suddenly find ourselves working from home in the middle of March. Our gorgeous new showroom abandoned; no access to our colour lab with its thousands of wool samples…
NOW IS A GREAT TIME TO START A CUSTOM RUG PROJECT WITH CREATIVE MATTERS
Welcome readers from around the world. We hope this issue of Narrative Threads finds you, your families and colleagues well. To show you how we’re managing, how our colleagues at mills in other parts of the world are faring, and what we can do together to keep our international community strong, we bring you this update.
THE ART OF HANDKNOTTING A RUG
Art Day - when our whole team takes time away from regular work to indulge in pure creation on a particular theme - is at the heart of the design culture of Creative Matters. Imagine everyone’s delight this month when Senior Designer Sandra Ciganic-McKinney announced that she had booked four Tibetan rug weavers complete with mini-looms to join us for our next Art Day.
WELCOME TO THE CREATIVE MATTERS COLOUR LAB
We know how very important colour is to every project. All our designers have a trained and keen eye to see the relationship between colours and how they affect one another. Our studio is set up so the designers (and visiting clients) have ready access to the thousands of colours of yarn to help our clients achieve the look they are seeking.
WE EMPLOYED HUNDREDS OF AFGHAN WOMEN OVER FIVE MONTHS
In 2018 we were delighted to participate in a project that required 97 handknotted rugs. Until this year, we have assigned handknotted rugs to our trusted fair trade suppliers in Nepal and India. In 2018 however, we had the good fortune to work with a slightly different style of handknotting and create an incredible opportunity for Afghan women.