
Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.

INSIDE THE DEVELOPMENT OF CREATIVE MATTERS’ STORYTELLING COLLECTION EXPANSION
Creative Matters’ Storytelling Collection continues to evolve through collaborations with Canadian artists. These handmade rugs celebrate their unique imagery by bringing them into a new life where textiles present character, dimension and tactility never imagined by the original artist. Our latest series brings the works of celebrated Canadian Indigenous artists to life as exquisite floor coverings with part of the proceeds of each rug sold going to the original artist.
CREATIVE MATTERS’ GLOBAL FOOTPRINT IS OUR COMPETITIVE ADVANTAGE. HERE’S WHY.
Creative Matters operates internationally, and our global supply chain is one of our proudest achievements. Our clients benefit from our multi-country manufacturing ecosystem, allowing us to be nimble in the face of changing trade regulations. A key differentiator is our in-house logistics team, who are able to stick-handle the complexities of the changing landscape. This team is empowered through the ability to strategically source while executing seamlessly, all while making sure we’re not compromising on our design vision. Here’s how we do it.

ANA CUNNINGHAM AND ALI MCMURTER ON GUIDING CREATIVE MATTERS TOWARD INNOVATION, GLOBAL GROWTH AND DESIGN EXCELLENCE
Creative Matters’ Ana Cunningham and Ali McMurter, co-owners and managing partners, mark the end of their first year at the helm together. As we welcome 2025, we’re looking back at major milestones and looking forward to what will come this year under their ownership and leadership.