Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

OUR DESIGNERS’ FAVOURITE FLOOR COVERINGS OF 2022
Favourite Designs, Team Creative Matters Inc Favourite Designs, Team Creative Matters Inc

OUR DESIGNERS’ FAVOURITE FLOOR COVERINGS OF 2022

As the demand for Creative Matters’ carpets continues to increase so must our design team grow bigger. This year we have 13 designers not including our three Partners (Ali, Ana and Carol) who still love to fit in some design among their other responsibilities. We asked each designer to select their favourite 2022 carpet and they came up with 12 different answers, testament to the diversity of our creations.

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OUR FAVOURITE DESIGNS OF 2021
Favourite Designs, Team Creative Matters Inc Favourite Designs, Team Creative Matters Inc

OUR FAVOURITE DESIGNS OF 2021

Although 2021 was particularly challenging, it was remarkable how our clients and suppliers around the world - along with our team in Toronto - came together to create some of the best floor and wall coverings ever. We asked the three Creative Matters Managing Partners to choose 9 favourites.

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MEET ALI MCMURTER, CREATIVE MATTERS VICE PRESIDENT AND PARTNER
Team Creative Matters Inc Team Creative Matters Inc

MEET ALI MCMURTER, CREATIVE MATTERS VICE PRESIDENT AND PARTNER

In May 2017, Creative Matters President and Founder Carol Sebert announced the appointment of Ali McMurter and Ana Cunningham as partners. For those who have not had the fortune to work with her, this blog post is an opportunity to get to know Ali in her own words. 

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MEET ANA CUNNINGHAM, CREATIVE DIRECTOR AT CREATIVE MATTERS
Team Creative Matters Inc Team Creative Matters Inc

MEET ANA CUNNINGHAM, CREATIVE DIRECTOR AT CREATIVE MATTERS

Ana's name pops up frequently in this blog because not only is she the Creative Matters Creative Director, but she has been with the company for more than 15 years. In that time she has managed a wide variety of projects and designed over 200 rugs but, here we ask Ana what being Creative Director means today. 

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