Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
CARING FOR WOOL CARPETS WITH CONFIDENCE
Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.
Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.
INROADS INTO EUROPE: GROWING OUR GLOBAL PRESENCE
Creative Matters’ growth in Europe began with a landmark project — creating 19 carpets for La Samaritaine, the iconic Parisian department store’s grand reopening in 2021. Recognizing our exceptional range of handtufted and woven axminster carpet, Yabu Pushelberg chose us to enhance their prestigious project. This marked the beginning of our commercial entry into the European market.
A PINCH-ME MOMENT: CREATIVE MATTERS’ MILAN DESIGN WEEK DEBUT
April marked a major month for Creative Matters as we made our grand debut at Fuorisalone’s Milan Design Week. From April 16 - 21, we participated in the exceptional Menu 1 exhibition, hosted by COVER Magazine and Salon Magazine and curated by London-based designer Bodo Sperlein.
DESIGN AND ARTISTRY CONVERGE AT COLLECTIBLE BRUSSELS
in March, Creative Matters took to Brussels to showcase at the seventh edition of COLLECTIBLE, a one-of-a-kind fair for 21st-century collectible design. Presented as an exhibition of art, rather than a traditional trade show, COLLECTIBLE serves as a pioneering international platform showcasing the best of contemporary artistic designs across all mediums.
STEP BACK IN TIME: BECKFORD HOUSE’S PREWAR-INSPIRED RUG DESIGNS
In 2021, Beckford House, located in Manhattan’s Upper East Side, underwent an impressive renovation. Working directly with Studio Sofield, we designed eight custom floor coverings specifically tailored to the unique spaces of Beckford House. We created handknotted, handtufted and woven Axminster floor coverings to complement the residential building’s interior.
EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA
Remarkably talented artisans handcraft our artistic floor covering designs. They are masters in traditional weaving methods, turning our designs into beautifully crafted rugs and carpets. In December 2023, Managing Partner Ali McMurter and Creative Director Sandra Ciganic-McKinney explored our mill in Nepal. In January 2024, Director of Design Development Anna Panosyan and Logistics Specialist Suhindhar Raveendiran Santhi ventured to our mill in India.
STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS
Welcome aboard the Entourage, a superyacht by Moran Yacht & Ship, and experience Creative Matters’ inaugural custom design project for a vessel of this kind. Created in collaboration with interior design studio Burdifilek, our team designed and installed 100% prism nylon handtufted rugs to enhance Entourage’s serene ambiance.
LOOKING BACK ON 2023, OUR 35TH YEAR OF EXCEPTIONAL RUG DESIGN
As 2023 draws to a close, our team is reflecting on a momentous year. Filled with groundbreaking achievements, innovative designs, and a transformative shift in leadership, the past 12 months have been enriched with great success and creativity.
INTRODUCING ECOAX: A BIODEGRADABLE WOVEN AXMINISTER CARPET
When it comes to design, it’s often hard to decipher greenwashing from a true commitment to a product’s ethical life cycle. We have always tried to reduce our impact on the planet as much as possible and have been dedicated to finding solutions for every step of our process. This is why we are thrilled to share a breakthrough innovation in commercial carpeting — our new 100% biodegradable woven Axminster carpet, EcoAx.
CREATIVE MATTERS RECAPS LES RENDEZ-VOUS DE LA MATIÈRE + FAIR(E)
On October 10 and 11, Creative Matters had the pleasure of participating in the ninth edition of Les Rendez-vous de la Matière + fair(e), an industry event dedicated to the exploration of innovative, artisanal materials for architecture, decoration and interior design.