CARING FOR WOOL CARPETS WITH CONFIDENCE
Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.
Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.
Click here to read the IWTO Wool Carpet Care Guide.
THE MAKING OF IWTO WOOL CARPET CARE GUIDE
Carol, as chairperson of the IWTO’s Wool Interiors Working Group, played a crucial role in encouraging the use of wool for floor coverings. This guide aims to correct the misconception that wool carpets are hard to maintain. It includes up-to-date tips on cleaning and caring for wool floor coverings sustainably. Carol explained, “Our survey identified a need for improvement in understanding wool care and boosting confidence that wool rugs and carpets are as good of a choice now as they have always been. Carol further states, “Our team has worked closely with WoolSafe to compile and showcase the very latest information that will help people look after their wool carpets in a responsible way and ensure they continue to perform and look great for many years.”
Haven from the Macrame Collection, handwoven with exotic natural wools
MAXIMIZING A WOOL CARPET’S LIFESPAN
The IWTO Wool Carpet Care Guide is a comprehensive resource covering all aspects of wool carpet care and maintenance. It includes sections on preventive and routine maintenance, restorative cleaning, various aspects of soiling and the key cleaning methods and products required. The guide also highlights the benefits and ease of maintaining wool carpets, their resilience, flame retardance and biodegradability. Carol shares, “The IWTO Wool Carpet Care Guide is a free public resource helping businesses in the carpet industry provide the right advice to their clients, but can also be easily understood by anyone who accesses it directly.”
This guide empowers consumers and businesses to care for their wool carpets effectively, ensuring they remain beautiful and functional for years to come.