Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA
Remarkably talented artisans handcraft our artistic floor covering designs. They are masters in traditional weaving methods, turning our designs into beautifully crafted rugs and carpets. In December 2023, Managing Partner Ali McMurter and Creative Director Sandra Ciganic-McKinney explored our mill in Nepal. In January 2024, Director of Design Development Anna Panosyan and Logistics Specialist Suhindhar Raveendiran Santhi ventured to our mill in India.
CREATIVE MATTERS RECAPS LES RENDEZ-VOUS DE LA MATIÈRE + FAIR(E)
On October 10 and 11, Creative Matters had the pleasure of participating in the ninth edition of Les Rendez-vous de la Matière + fair(e), an industry event dedicated to the exploration of innovative, artisanal materials for architecture, decoration and interior design.
PARIS DESIGN WEEK: BEHIND THE SCENES OF CREATIVE MATTERS’ REDOUX PASSAGER INSTALLATION
Earlier this month, the Creative Matters team took to Paris Design Week to unveil our highly anticipated Redoux Passager art installation. Collaborating for the second time with Paris design studio LOMA, known for their responsible and innovative design ethos, we set out to create an immersive experience representing our commitment to water stewardship in our rug design.
REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG
Recently, Creative Matters had the privilege of collaborating with InSTUDIO interior design firm on a custom rug design for the reception area of the TGF Law Firm office. We provided a comprehensive design service, creating a stunning custom round rug to serve as a captivating centerpiece, infusing the corporate interior with vibrancy and character.
FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE
In 2022 we welcomed the installation of a project started back in 2018 with Gensler Toronto. Four large, perfectly-designed rugs are now gracing a spacious, high-end lounge accessible to tenants of the new CIBC Square two-tower development in Toronto’s financial district. Named The Canopy, this area is designed to elevate…
OUR DESIGNERS’ FAVOURITE FLOOR COVERINGS OF 2022
As the demand for Creative Matters’ carpets continues to increase so must our design team grow bigger. This year we have 13 designers not including our three Partners (Ali, Ana and Carol) who still love to fit in some design among their other responsibilities. We asked each designer to select their favourite 2022 carpet and they came up with 12 different answers, testament to the diversity of our creations.
PARIS DESIGN WEEK WELCOMES OUR WINTER GARDEN
“So poetic.” “C’est superbe.” “Like a reset button.” These are just a small sample of the expressions of awe and wonder we received every day during Paris Design Week for our installation titled “Winter Garden”. Inspired by a Rumi quote, we developed the exhibit in collaboration with Parisian Design studio LOMA and presented it to the public in a small gallery in the Le Marais district of Paris.
6 FABULOUS DESIGNS FOR DYE-INJECTED CONDOMINIUM RUGS
Last year we had the pleasure of collaborating yet again with Crayon Design, this time to create six rugs for the common rooms in Unionville Gardens, a refined condominium residences in Markham, Ontario.
WELCOME CANADIAN WOOL COLLECTION
When our President Carol Sebert met Matthew Rowe from Campaign for Wool - Canada at the opening of our new showroom in September 2019, little did we know that a year later we would be launching a capsule collection of rugs made from 100% Canadian wool.
ELEGANT, COZY AND MASCULINE - 5 CARPETS FOR A STEAKHOUSE
Last month Hy’s Steakhouse returned to Toronto’s financial district with a spectacular new flagship.The impressive 18,000-square-foot space was designed by our long-time client Elaine Thorsell of BOTI Interiors. Creative Matters President Carol Sebert was tasked with developing the carpet designs for all three storeys.