
Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.

THE FIRST TWO ALL-CANADIAN RUGS
We are delighted to announce our first two all-Canadian rugs. By all-Canadian we mean rugs made with wool sourced from Canadian sheep growers where it is harvested safely and humanely by a skilled shearer. We mean wool that is spun at a family-owned mill in New Brunswick that has been operating since 1857. We mean designed in Toronto by a firm that has been creating rugs for over 30 years (that’s us). And we mean handtufted by a manufacturer with decades of experience in Waterloo, Ontario.

OUR LATEST CARPET ADVENTURES IN MEXICO CITY
Our most recent project reveal comes from Mexico City where we collaborated with Chapi Chapo Design on some amazing floorcoverings for the presidential suites, guestrooms, corridors and ballroom for the new Ritz-Carlton hotel.

OUR FAVOURITE DESIGNS OF 2021
Although 2021 was particularly challenging, it was remarkable how our clients and suppliers around the world - along with our team in Toronto - came together to create some of the best floor and wall coverings ever. We asked the three Creative Matters Managing Partners to choose 9 favourites.

STEP INSIDE OUR CARPETS FOR PENDRY MANHATTAN WEST
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.

19 CARPETS FOR LA SAMARITAINE IN PARIS
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.

NEW DEVELOPMENTS IN SOFT WALLCOVERINGS
The wall art pictured in the image above is a wonderful example of the advances we have made in “soft wallcoverings” at Creative Matters. Not only was this evocative textile made using 100% undyed Canadian wool, it was also fabricated by our own design team in our Toronto studio.

6 FABULOUS DESIGNS FOR DYE-INJECTED CONDOMINIUM RUGS
Last year we had the pleasure of collaborating yet again with Crayon Design, this time to create six rugs for the common rooms in Unionville Gardens, a refined condominium residences in Markham, Ontario.

THE AWARD-WINNING STRIPES RUG AND THE STACKED COLLECTION
In May we were delighted when the rug pictured above (Stripes in the Olive colourway) won Best Flatweave Design at the Carpet Design Awards, an international badge of distinction, given in recognition of quality and design excellence in handmade carpets and rugs.

ORCHESTRA RUG DESIGN FOR PARIS SALON
Orchestra is one of our most popular designs, so it was no surprise when our client in Paris selected it for their stunning salon. The design - released in 2013 as part of our XXV Collection - is available in both a dark and a light version.

ELEGANT CARPETS WITH KATIE RIDDER
In April we were delighted to celebrate what was both the successful installation of another spiral staircase runner and our first collaboration with renowned New York designer Katie Ridder.