
Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.

ALL OUR HANDWOVEN RUGS NOW AVAILABLE IN CANADIAN WOOL
We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.

FLOORCOVERINGS GALORE FOR THE FOUR SEASONS RESORT WHISTLER
From the bathroom to the ballroom, it was our pleasure to work with DIALOG on the remodelling of the Four Seasons Resort Whistler. Using four different production methods at mills in three different countries, Creative Matters Vice President Ali McMurter managed a vast array of floorcoverings.

ANA TALKS THE COLLECTIONS
There are now 10 full collections and two smaller collections. Assembled over the last 14 years, they are a wellspring of Creative Matters’ techniques, sensibilities and ideas. How to make your way through what are now 79 designs? We asked Vice President Ana Cunningham - who has contributed to several of the collections - to guide us through them.

OUR FIRST VIRTUAL TRADE SHOW
January is usually a busy month for trade shows for those of us who create handknotted rugs with the Domotex show in Germany and Maison+Objet in France. This year however, we participated in our first virtual trade show - an innovative event organized by COVER, the world’s leading magazine for handmade carpets and textiles for interiors.

WELCOME CANADIAN WOOL COLLECTION
When our President Carol Sebert met Matthew Rowe from Campaign for Wool - Canada at the opening of our new showroom in September 2019, little did we know that a year later we would be launching a capsule collection of rugs made from 100% Canadian wool.

DIFFERENT BUT INTERRELATED - 4 STUNNING RESIDENTIAL RUGS
In 2019 Vice President Ana Cunningham was delighted to call upon her 20 years experience to create a harmonized vision for four handtufted rugs in a modern Toronto home. “Each rug we worked on was tailored to its own space while still maintaining a visual connection to the others,” she said.
MEET OUR TEAM IN INDIA
Welcome to the first in a series of interviews introducing the remarkably talented artisans around the world who turn Creative Matters designs into beautifully crafted floorcoverings. Today we meet a highly successful mill in the Bhadohi district of northern India.

THE PERFECTION OF WOOL
October is wool month. This amazing fibre will be celebrated around the world for such a wide range of reasons. Has it occurred to you that among other things it is: natural, renewable, biodegradeable, insulating, breathable, resilient and elastic, multi-climatic and trans-seasonal, easy care, odour resistant and safe?

LIFE, LEMONS AND WHY IT HELPS TO BE CREATIVE
Like many of you, we were surprised and confused to suddenly find ourselves working from home in the middle of March. Our gorgeous new showroom abandoned; no access to our colour lab with its thousands of wool samples…

MEET HALCYON – OUR TENTH COLLECTION
Welcome to Halcyon, our most recent collection. We’re excited to show off the new images here along with insights from the design team behind these works of art. The beautiful fair trade rugs themselves are now proudly on display in our new studio.