
Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.

THE CREATION OF A CUSTOM WALLCOVERING
When New York-based Janson Goldstein needed a custom wallcovering for their boutique client The Westside this summer, they knew who to ask as we worked together last year on floor and wallcoverings for Canadian luxury retailer Holt Renfrew. For the wallcovering, our direction was a design that had both a California beach vibe and a modern finish to reflect the luxury goods on offer.

REFRESHING A CARPET DESIGN FOR THE SOHO GRAND HOTEL
We don't often talk about refreshing an existing design, yet it is a service we provide regularly. Wear and tear is the most common reason to revamp but other reasons include wanting to upgrade the look of the space; managing a new floor configuration or furniture layout; aiding in noise reduction; or reducing the dirt and moisture that gets tracked into a building.

WELCOME TWO NEW RUG COLLECTIONS!
Creative Matters will proudly launch two new versatile rug collections at The Rug Show in New York (September 10 - 13). Arashi and Architexture, like all our collections, are made of wool and silk in Nepal using the timeless technique of handknotting.

THE ADMIN TEAM AND THE SMOOTH CLIENT EXPERIENCE
As our clients know from their own experiences, business rolls smoothly when a solid team operates behind the limelight of the designers. In our case this is Director of Finance Jane Addie, Manager of Logistics Julie Baldwin and Administrative Assistant Adwoa Agyemfra.

CREATIVE MATTERS AND OUR WORK WITH FAIR TRADE AND LABEL STEP
Clients who order handknotted rugs from us will notice the word STEP incorporated into our label on the back of the rug. This is our promise to you and your promise to your client that the rug was produced with the highest possible standards of fair trade.

OUR NEW LOOK BOOK!
Following the incredible success of our first look book, we are delighted to announce the arrival of our second, inspired 2. Unlike our collection books that feature floorcoverings that have been fully-designed and produced as handknotted rugs, our look books present a large collection of carpet and wallcovering designs at a much earlier stage in their development.

MEET ANA CUNNINGHAM, CREATIVE DIRECTOR AT CREATIVE MATTERS
Ana's name pops up frequently in this blog because not only is she the Creative Matters Creative Director, but she has been with the company for more than 15 years. In that time she has managed a wide variety of projects and designed over 200 rugs but, here we ask Ana what being Creative Director means today.

STUNNING DESIGNS FOR A CONTEMPORARY BERMUDA HOTEL
Much excitement greeted the opening of The Loren at Pink Beach in Bermuda earlier this month because it introduced a contemporary hotel experience to an island draped in tradition. Led by President and owner Carol Sebert, our creation of nine floorcovering designs contribute much to its modernist appeal.

THE JOY OF MACHINE-MADE CARPETING WITH NO REPEAT
In recent years, technology has opened up new opportunities, so producing machine-made carpet without a repeat has become a liberating design choice - it changes what used to be a very rigid way of producing carpet into a format with endless possibilities.

FLOOR-TO-CEILING FOR THE ANDAZ OTTAWA HOTEL
Creative Matters' "Floor-to-ceiling" service involves working with an interior design team to create both the wall and the floorcoverings for a project. In 2016, we provided this service for the new Andaz hotel in Ottawa.