Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
WEAVING PLACE INTO DESIGN: A LAKESIDE HOME TOLD THROUGH CUSTOM RUGS
Situated on Lake Simcoe, the Keswick residence is a serene retreat designed for a couple embracing their golden years. Working with Elizabeth White of Elizabeth J. White Design & Consulting, Creative Matters developed a series of custom rugs to help define, ground and connect the home’s interiors, chosen not only for our original designs but for our ability to deliver with expertise. Crafting eight rugs for the space, each had its own narrative, yet all contributed to a seamless sense of place, reflecting the homeowner’s affection for whimsy, storytelling and lakeside living.
CREATIVE MATTERS’ GLOBAL FOOTPRINT IS OUR COMPETITIVE ADVANTAGE. HERE’S WHY.
Creative Matters operates internationally, and our global supply chain is one of our proudest achievements. Our clients benefit from our multi-country manufacturing ecosystem, allowing us to be nimble in the face of changing trade regulations. A key differentiator is our in-house logistics team, who are able to stick-handle the complexities of the changing landscape. This team is empowered through the ability to strategically source while executing seamlessly, all while making sure we’re not compromising on our design vision. Here’s how we do it.
ANA CUNNINGHAM AND ALI MCMURTER ON GUIDING CREATIVE MATTERS TOWARD INNOVATION, GLOBAL GROWTH AND DESIGN EXCELLENCE
Creative Matters’ Ana Cunningham and Ali McMurter, co-owners and managing partners, mark the end of their first year at the helm together. As we welcome 2025, we’re looking back at major milestones and looking forward to what will come this year under their ownership and leadership.
STEP BACK IN TIME: BECKFORD HOUSE’S PREWAR-INSPIRED RUG DESIGNS
In 2021, Beckford House, located in Manhattan’s Upper East Side, underwent an impressive renovation. Working directly with Studio Sofield, we designed eight custom floor coverings specifically tailored to the unique spaces of Beckford House. We created handknotted, handtufted and woven Axminster floor coverings to complement the residential building’s interior.
STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS
Welcome aboard the Entourage, a superyacht by Moran Yacht & Ship, and experience Creative Matters’ inaugural custom design project for a vessel of this kind. Created in collaboration with interior design studio Burdifilek, our team designed and installed 100% prism nylon handtufted rugs to enhance Entourage’s serene ambiance.
THE DESIGN MIND: UNVEILING THE SENTIMENTAL JOURNEY OF A CREATIVE MATTERS DESIGNER
We’re offering exclusive glimpses into the insights of three of our designers at Creative Matters: Madeleine Baigent, Mengting Shen and Sophie Williams. Explore each of these designers' creative journeys, and how they shape their approaches to creating one-of-a-kind custom pieces.
REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG
Recently, Creative Matters had the privilege of collaborating with InSTUDIO interior design firm on a custom rug design for the reception area of the TGF Law Firm office. We provided a comprehensive design service, creating a stunning custom round rug to serve as a captivating centerpiece, infusing the corporate interior with vibrancy and character.
FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE
In 2022 we welcomed the installation of a project started back in 2018 with Gensler Toronto. Four large, perfectly-designed rugs are now gracing a spacious, high-end lounge accessible to tenants of the new CIBC Square two-tower development in Toronto’s financial district. Named The Canopy, this area is designed to elevate…
STEP INSIDE OUR CARPETS FOR PENDRY MANHATTAN WEST
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.
19 CARPETS FOR LA SAMARITAINE IN PARIS
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.