Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
CARING FOR WOOL CARPETS WITH CONFIDENCE
Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.
Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.
THE DESIGN MIND: UNVEILING THE SENTIMENTAL JOURNEY OF A CREATIVE MATTERS DESIGNER
We’re offering exclusive glimpses into the insights of three of our designers at Creative Matters: Madeleine Baigent, Mengting Shen and Sophie Williams. Explore each of these designers' creative journeys, and how they shape their approaches to creating one-of-a-kind custom pieces.
STEP INSIDE OUR CARPETS FOR PENDRY MANHATTAN WEST
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.
19 CARPETS FOR LA SAMARITAINE IN PARIS
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.
ALL OUR HANDWOVEN RUGS NOW AVAILABLE IN CANADIAN WOOL
We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.
FLOORCOVERINGS GALORE FOR THE FOUR SEASONS RESORT WHISTLER
From the bathroom to the ballroom, it was our pleasure to work with DIALOG on the remodelling of the Four Seasons Resort Whistler. Using four different production methods at mills in three different countries, Creative Matters Vice President Ali McMurter managed a vast array of floorcoverings.
ANA TALKS THE COLLECTIONS
There are now 10 full collections and two smaller collections. Assembled over the last 14 years, they are a wellspring of Creative Matters’ techniques, sensibilities and ideas. How to make your way through what are now 79 designs? We asked Vice President Ana Cunningham - who has contributed to several of the collections - to guide us through them.
LIFE, LEMONS AND WHY IT HELPS TO BE CREATIVE
Like many of you, we were surprised and confused to suddenly find ourselves working from home in the middle of March. Our gorgeous new showroom abandoned; no access to our colour lab with its thousands of wool samples…
INTRODUCING: THE DESIGN TEAM, PART 1
Continuing with our staff introductions, this month we feature two members of the design team!
JULY: ANNOUNCEMENTS, GLASS BLOWING FOR ART DAY 13, AND SUMMER!
Art Day 13
The Creative Matters team also learned to make glass last month! For Art Day 13 (the luckiest of Art Days) we ventured out to Gregor Herma's studio in the Junction for a couple lessons in glass production.