Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

CARING FOR WOOL CARPETS WITH CONFIDENCE
Creative Matters Inc Creative Matters Inc

CARING FOR WOOL CARPETS WITH CONFIDENCE

Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.

Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.

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19 CARPETS FOR LA SAMARITAINE IN PARIS
Retail Project Creative Matters Inc Retail Project Creative Matters Inc

19 CARPETS FOR LA SAMARITAINE IN PARIS

In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.

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ALL OUR HANDWOVEN RUGS NOW AVAILABLE IN CANADIAN WOOL
Sustainability Creative Matters Inc Sustainability Creative Matters Inc

ALL OUR HANDWOVEN RUGS NOW AVAILABLE IN CANADIAN WOOL

We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.

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ANA TALKS THE COLLECTIONS
Rug Style Spotlight Creative Matters Inc Rug Style Spotlight Creative Matters Inc

ANA TALKS THE COLLECTIONS

There are now 10 full collections and two smaller collections. Assembled over the last 14 years, they are a wellspring of Creative Matters’ techniques, sensibilities and ideas. How to make your way through what are now 79 designs? We asked Vice President Ana Cunningham - who has contributed to several of the collections - to guide us through them. 

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