Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS
Creative Matters Inc Creative Matters Inc

THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS

After an incredible 35 years at the helm of Creative Matters and on the world stage of floor covering design, it is with mixed emotions we announce that Carol Sebert is moving on to other creative endeavours. While Carol creates more beautiful art in her studio at an old Ontario country house, Managing Partners Ana Cunningham and Ali McMurter are well-prepared to lead the firm into an exciting future. We asked Carol to look back on some key moments that made Creative Matters what it is today.

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REVEALING OUR 2019 LOOK BOOK
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REVEALING OUR 2019 LOOK BOOK

Following on the success of our two previous look books, we’re excited to announce that Inspired 3 is now available in hard copy (request one here) or for online viewing. Unlike the brochures for our collection rugs, each of our look books contains almost 200 images of original designs that can be used as a jumping off point for custom rug or wallcovering creations.

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THE CREATION OF A CUSTOM WALLCOVERING
Wallcoverings, Retail Project Creative Matters Inc Wallcoverings, Retail Project Creative Matters Inc

THE CREATION OF A CUSTOM WALLCOVERING

When New York-based Janson Goldstein needed a custom wallcovering for their boutique client The Westside this summer, they knew who to ask as we worked together last year on floor and wallcoverings for Canadian luxury retailer Holt Renfrew. For the wallcovering, our direction was a design that had both a California beach vibe and a modern finish to reflect the luxury goods on offer.

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OUR NEW LOOK BOOK!
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OUR NEW LOOK BOOK!

Following the incredible success of our first look book, we are delighted to announce the arrival of our second, inspired 2. Unlike our collection books that feature floorcoverings that have been fully-designed and produced as handknotted rugs, our look books present a large collection of carpet and wallcovering designs at a much earlier stage in their development.

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ART DAY - INSIDE RUG DESIGN AT CREATIVE MATTERS
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ART DAY - INSIDE RUG DESIGN AT CREATIVE MATTERS

Art Day is not only intrinsic to the Creative Matters process of design, but has also generated a searchable archive of over 2,500 original designs primed for custom contemporary floor and wallcoverings.

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PRESENTING TWO NEW RUG COLLECTIONS
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PRESENTING TWO NEW RUG COLLECTIONS

Creative Matters will debut two new collections on September 19 at the New York International Carpet Show. While many architects and interior designers know us for our custom projects, we also offer an increasing selection of ready-designed pieces. With the new designs, we now have six collections to browse on our website and to purchase from our retailers. 

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MEET THE OWNER OF CREATIVE MATTERS
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MEET THE OWNER OF CREATIVE MATTERS

Now in her 27th year of running a small creative studio with an international and often high profile clientele, we asked Carol for her insight on the art and business of rug design.

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2015 TRENDS FOR CUSTOM CARPETS AND CUSTOM WALLPAPER
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2015 TRENDS FOR CUSTOM CARPETS AND CUSTOM WALLPAPER

As far as we are concerned, the most important shift for 2015 is our new website. We’ve made it easier and more inspirational for interior designers to browse our custom carpet portfolio as well as our carpet and wallpaper collections. We’ll be updating it constantly with photography of our latest feats in custom interior design but if, in the meantime, you’d like to know what our designers are predicting for the upcoming year, read on …

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