INTRODUCING LOOMINARY: ABSTRACTION MEETS TACTILE HARMONY

Image: Narendra Shrestha

Creative Matters has unveiled its Loominary Collection, officially launching at Cover Connect New York on September 13 – 15, marking our fifth consecutive year at the show. The new collection is designed for customization, offering individuality through its tailored, artfully woven textures. Ten designs, offered in multiple colourways and crafted with natural fibres, form this grounded and fluid collection. Abstract forms invite stillness, borders defined without dividing and clean lines deliver a feeling of harmony.

Creative Director Sandra Ciganic-McKinney, Managing Partner Ali McMurter, Retail & Marketing Coordinator Michelle Bouchard

THE MAKING OF LOOMINARY

Loominary explores abstraction through layered textures and nuanced details. Rooted in natural fibres, the collection plays with perception, inviting a tactile experience where subtle shifts in texture and colour create a quiet sense of movement. Softly harmonized colours flow across restrained compositions, while minimal borders offer gentle structure without constraint.

Leera Natural

Left Image: Narendra Shrestha

One design that showcases this balance is Leera, as Sandra Ciganic-McKinney, Creative Director, Creative Matters, explains, “Leera is another one of our natural fibre designs. It blends cactus, pashmina and wool with a soft hemp loop pile. The design is simple, letting the textures of the fibres really shine."

Vestige Solara 

Left Image: Narendra Shrestha

“Vestige was designed to be an interplay of light and form, with its gentle gradients and geometry. A structured, yet soft juxtaposition that adds a sculptural but serene option to the Loominary collection,” shares Kayla Bortolotto, Senior Designer & Creative Operations Lead, Creative Matters. “It carries the mysterious and ephemeral qualities of the collection with its layered light and sets the tone for this collection's gallery-like, dimensional and sensory-driven concept overall. The Solara colourway takes inspiration from the warm sunlight that settles over everything like a radiant veil.” 

The collection’s palette brings a sense of natural balance through its warm earth tones, softened browns, and neutrals of stone and cedar. The abstract shapes gently echo moments in nature. The curve of a shoreline, the shifting patterns of windblown sand, the quiet geometry of shadows. 

“Within the collection, Lucent Cedar and Stria Clay explore gradation through colour, fibre and rhythm. Optical effects emerge from layered hues and linear precision,” explains Betsy Pelletier, Junior Designer, Creative Matters. 

This interplay of tone and form lends the collection a meditative quality, inviting stillness while infusing spaces with depth and quiet movement.

FROM LOOM TO RUG

Artisan balling yarn

Image: Narendra Shrestha

This collection is also the story of the artisans who brought the designs to life. Through the lens of Nepalese photojournalist Narendra Shrestha, the making of the collection unfolds through yarns steeped in colour, looms strung with precision and each knot tied by hand. Rugs are washed, sheared and finished into surfaces with a human touch. The story of making is also the story of materials, where sustainability becomes another layer of texture within the collection

“Nettle is a material we are working with in this collection and it’s considered highly sustainable because it grows in the wild and can be harvested as needed,” shares Ali McMurter, Managing Partner, Creative Matters.

Lucent Cedar

Left Image: Narendra Shrestha

Stria Clay

Left Image: Narendra Shrestha

Obscura Goldenrod

Left Image: Narendra Shrestha

Loominary reminds us that rugs are not static objects but living surfaces, capable of grounding, illuminating and transforming the spaces we live in. 

The Loominary Collection will be available through our network of partner retailer showrooms.

Discover the Loominary Collection here. For custom inquiries, contact us.