Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
INTRODUCING LOOMINARY: ABSTRACTION MEETS TACTILE HARMONY
Creative Matters has unveiled its Loominary Collection, officially launching at Cover Connect New York on September 13 – 15, marking our fifth consecutive year at the show. The new collection is designed for customization, offering individuality through its tailored, artfully woven textures. Ten designs, offered in multiple colourways and crafted with natural fibres, form this grounded and fluid collection. Abstract forms invite stillness, borders defined without dividing and clean lines deliver a feeling of harmony.
ANA CUNNINGHAM AND ALI MCMURTER ON GUIDING CREATIVE MATTERS TOWARD INNOVATION, GLOBAL GROWTH AND DESIGN EXCELLENCE
Creative Matters’ Ana Cunningham and Ali McMurter, co-owners and managing partners, mark the end of their first year at the helm together. As we welcome 2025, we’re looking back at major milestones and looking forward to what will come this year under their ownership and leadership.
CREATIVE MATTERS UNVEILS NEW DESIGNS AT COVER CONNECT NEW YORK
Creative Matters was thrilled to participate in COVER Connect New York for the fourth consecutive year. Hosted by COVER magazine, this boutique trade show presents a curated selection of handmade floor coverings from global rug brands. This year, we enriched our collections with a stunning array of meticulously crafted designs and sophisticated new colourways, expanding the Vista, Vanguard, Arcadian and Macrame collections.
OUR FIRST VIRTUAL TRADE SHOW
January is usually a busy month for trade shows for those of us who create handknotted rugs with the Domotex show in Germany and Maison+Objet in France. This year however, we participated in our first virtual trade show - an innovative event organized by COVER, the world’s leading magazine for handmade carpets and textiles for interiors.