Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
SAND MEETS OCEAN IN OUR HARMONIOUS FLOOR COVERINGS FOR GOLDWYNN RESORT & RESIDENCES
In 2021, in collaboration with DIALOG, we started one of our largest projects, designing custom floor coverings for the Goldwynn Resort & Residences in the Bahamas. Our work encompassed the guest suites, master suites, corridors, atrium, lobby, restaurant, and banquet areas. We produced a range of techniques using a variety of fibres for the project, crafting harmonious floor coverings that enhanced the resort’s magnificence and relaxing ambiance.
LOOKING BACK ON 2023, OUR 35TH YEAR OF EXCEPTIONAL RUG DESIGN
As 2023 draws to a close, our team is reflecting on a momentous year. Filled with groundbreaking achievements, innovative designs, and a transformative shift in leadership, the past 12 months have been enriched with great success and creativity.
INTRODUCING ECOAX: A BIODEGRADABLE WOVEN AXMINISTER CARPET
When it comes to design, it’s often hard to decipher greenwashing from a true commitment to a product’s ethical life cycle. We have always tried to reduce our impact on the planet as much as possible and have been dedicated to finding solutions for every step of our process. This is why we are thrilled to share a breakthrough innovation in commercial carpeting — our new 100% biodegradable woven Axminster carpet, EcoAx.
THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS
After an incredible 35 years at the helm of Creative Matters and on the world stage of floor covering design, it is with mixed emotions we announce that Carol Sebert is moving on to other creative endeavours. While Carol creates more beautiful art in her studio at an old Ontario country house, Managing Partners Ana Cunningham and Ali McMurter are well-prepared to lead the firm into an exciting future. We asked Carol to look back on some key moments that made Creative Matters what it is today.
PARIS DESIGN WEEK: BEHIND THE SCENES OF CREATIVE MATTERS’ REDOUX PASSAGER INSTALLATION
Earlier this month, the Creative Matters team took to Paris Design Week to unveil our highly anticipated Redoux Passager art installation. Collaborating for the second time with Paris design studio LOMA, known for their responsible and innovative design ethos, we set out to create an immersive experience representing our commitment to water stewardship in our rug design.
PEARLE HOTEL SHINES WITH OUR HAND AXMINSTER RUGS
During the summer, impeccably designed and crafted Creative Matters rugs were installed throughout the new Pearle Hotel & Spa in Burlington (just outside Toronto). It was a special project because it was the first time we used the hand Axminster method of production for all the rugs in a hotel.
OUR LATEST CARPET ADVENTURES IN MEXICO CITY
Our most recent project reveal comes from Mexico City where we collaborated with Chapi Chapo Design on some amazing floorcoverings for the presidential suites, guestrooms, corridors and ballroom for the new Ritz-Carlton hotel.
OUR FAVOURITE DESIGNS OF 2021
Although 2021 was particularly challenging, it was remarkable how our clients and suppliers around the world - along with our team in Toronto - came together to create some of the best floor and wall coverings ever. We asked the three Creative Matters Managing Partners to choose 9 favourites.
ANA TALKS THE COLLECTIONS
There are now 10 full collections and two smaller collections. Assembled over the last 14 years, they are a wellspring of Creative Matters’ techniques, sensibilities and ideas. How to make your way through what are now 79 designs? We asked Vice President Ana Cunningham - who has contributed to several of the collections - to guide us through them.
OUR FIRST VIRTUAL TRADE SHOW
January is usually a busy month for trade shows for those of us who create handknotted rugs with the Domotex show in Germany and Maison+Objet in France. This year however, we participated in our first virtual trade show - an innovative event organized by COVER, the world’s leading magazine for handmade carpets and textiles for interiors.