Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

WHY WOOL IS SO PERFECT FOR RUGS
Production Methods Creative Matters Inc Production Methods Creative Matters Inc

WHY WOOL IS SO PERFECT FOR RUGS

Take a look through our portfolio and collections and you will quickly notice that the vast majority of our floorcoverings - from boardrooms to bedrooms - are made of wool. As visual people, our love affair with wool begins with its aesthetic properties, but for interiors professionals there are a host of practical reasons why wool is the ultimate fibre. 

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10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS
Creative Matters Inc Creative Matters Inc

10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS

Frequently an interior calls for a rug in flattering neutral hues. For our designers, this can be just as challenging and exciting as a colourful project. The combinations of warm and cool tones are endless; the results are versatile, subtle and stylish.

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THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA
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THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA

For every handknotted rug we design in our Toronto studio, we decide whether India or Nepal is best suited to its production. Read about Creative Director Ana Cunningham and Senior Designer Ali McMurter's April visit to our weaving partners in colourful Bhadohi in northern India. 

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