Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
INROADS INTO EUROPE: GROWING OUR GLOBAL PRESENCE
Creative Matters’ growth in Europe began with a landmark project — creating 19 carpets for La Samaritaine, the iconic Parisian department store’s grand reopening in 2021. Recognizing our exceptional range of handtufted and woven axminster carpet, Yabu Pushelberg chose us to enhance their prestigious project. This marked the beginning of our commercial entry into the European market.
OUR FAVOURITE DESIGNS OF 2021
Although 2021 was particularly challenging, it was remarkable how our clients and suppliers around the world - along with our team in Toronto - came together to create some of the best floor and wall coverings ever. We asked the three Creative Matters Managing Partners to choose 9 favourites.
19 CARPETS FOR LA SAMARITAINE IN PARIS
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.