Although Creative Matters’ carpets are produced and installed all around the world, we actually design in Toronto, home of North America’s most important film festival.

During the Toronto International Film Festival (TIFF), way too much attention is paid – in our opinion anyway – to what is happening on the carpet and not to the carpets themselves. In fact, back in 2010, knowing the success of the Festival is dependent on volunteers and sponsorship opportunities, we offered to design and produce all the red carpets at no cost to TIFF. In return, we hoped to add "official supplier of red carpets" to our resume.