Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA
Creative Matters Inc Creative Matters Inc

EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA

Remarkably talented artisans handcraft our artistic floor covering designs. They are masters in traditional weaving methods, turning our designs into beautifully crafted rugs and carpets. In December 2023, Managing Partner Ali McMurter and Creative Director Sandra Ciganic-McKinney explored our mill in Nepal. In January 2024, Director of Design Development Anna Panosyan and Logistics Specialist Suhindhar Raveendiran Santhi ventured to our mill in India.

Read More
NEED RUGS. MUST TRAVEL.
Sustainability Creative Matters Inc Sustainability Creative Matters Inc

NEED RUGS. MUST TRAVEL.

Rug designer may not sound like a career path that involves a wide variety of international travel but at Creative Matters it surely does. As in many jobs there are trade shows to attend, but what really racks up the passport stamps are the trips we make to supervise production of our rugs.

Read More
BUY A PAINTING AND HELP NEPAL
Creative Matters Inc Creative Matters Inc

BUY A PAINTING AND HELP NEPAL

Buy one of these framed originals and the full amount of your purchase will be donated to Nepal Aid, a fund established by Label STEP, the international non-profit organization committed to promoting fair trade in the rug industry.

Read More
THE UNBEARABLE PERFECTION OF BINDING
Creative Matters Inc Creative Matters Inc

THE UNBEARABLE PERFECTION OF BINDING

The New York City designer chose the ultimate in simplicity – a one-coloured grey rectangular rug with no pattern. She also chose the ultimate in luxury fibres – 100% silk.

She was only willing to trust the simplicity of the design and the luxury of the fibre to the finest production processes. For this she came to Creative Matters. No detail was to be left unperfected in the painstaking production of this rug. And that included the lesser-documented process of binding.

Read More
THE DYEING PROCESS FOR OUR FIRST NATURAL DYE RUG
Creative Matters Inc Creative Matters Inc

THE DYEING PROCESS FOR OUR FIRST NATURAL DYE RUG

Following Carol Seberts’s discovery of some incredible natural dyeing expertise in Nepal in March, we are excited to announce our first natural dye collection. We’ll be bringing the first rug to show off at NYICS in September and rolling out the full collection quickly thereafter. And here is a sneak peak at the design of the first rug.

The rug itself it is still in the weaving process, but here are some incredible photos of the wool at the dyeing mill. The dyeing stage alone, can take as long as two weeks.

Read More
OUR LATEST DISCOVERIES FROM INDIA AND NEPAL
Creative Matters Inc Creative Matters Inc

OUR LATEST DISCOVERIES FROM INDIA AND NEPAL

By Carol Sebert, Principal

Even though our design hub is based at our head office in Toronto, an equally important part of our work takes place in the countries where our carpets are physically produced. We regularly visit India, Nepal, Thailand and now China to liaise with the skilled artisans who bring our creations to life.

In March, I was back at the “temporary field offices” in India and Nepal. After 25 years of touring these beautiful but challenging countries, you might think I’d have reached a been-there-seen-that attitude. Actually, the reverse is true – every trip is still full of new discoveries.

Read More
Creative Matters Inc Creative Matters Inc

UNBRIDLED ENTHUSIASM

Carol and Ana returned this past weekend from their trip to Nepal. Carol managed to steal a few hours from her busy trip, to visit the Goodweave site where children are taken after being rescued from forced labour in carpet mills.

Read More
Creative Matters Inc Creative Matters Inc

COVER STORY

We were delighted to see one of our projects on the cover of October 2008 Metropolitan Home this month titled "Asian Fusion".

Read More
Creative Matters Inc Creative Matters Inc

LETTERS TO CANADA PT.1

I'm happy to announce that Carol and Donna arrived home unscathed, albeit a bit late from their cross continent journey to South Asia.

Read More