Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA
Creative Matters Inc Creative Matters Inc

EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA

Remarkably talented artisans handcraft our artistic floor covering designs. They are masters in traditional weaving methods, turning our designs into beautifully crafted rugs and carpets. In December 2023, Managing Partner Ali McMurter and Creative Director Sandra Ciganic-McKinney explored our mill in Nepal. In January 2024, Director of Design Development Anna Panosyan and Logistics Specialist Suhindhar Raveendiran Santhi ventured to our mill in India.

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WELCOME CANADIAN WOOL COLLECTION
New Collection Creative Matters Inc New Collection Creative Matters Inc

WELCOME CANADIAN WOOL COLLECTION

When our President Carol Sebert met Matthew Rowe from Campaign for Wool - Canada at the opening of our new showroom in September 2019, little did we know that a year later we would be launching a capsule collection of rugs made from 100% Canadian wool.

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NEED RUGS. MUST TRAVEL.
Sustainability Creative Matters Inc Sustainability Creative Matters Inc

NEED RUGS. MUST TRAVEL.

Rug designer may not sound like a career path that involves a wide variety of international travel but at Creative Matters it surely does. As in many jobs there are trade shows to attend, but what really racks up the passport stamps are the trips we make to supervise production of our rugs.

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THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA
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THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA

For every handknotted rug we design in our Toronto studio, we decide whether India or Nepal is best suited to its production. Read about Creative Director Ana Cunningham and Senior Designer Ali McMurter's April visit to our weaving partners in colourful Bhadohi in northern India. 

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OUR LATEST DISCOVERIES FROM INDIA AND NEPAL
Creative Matters Inc Creative Matters Inc

OUR LATEST DISCOVERIES FROM INDIA AND NEPAL

By Carol Sebert, Principal

Even though our design hub is based at our head office in Toronto, an equally important part of our work takes place in the countries where our carpets are physically produced. We regularly visit India, Nepal, Thailand and now China to liaise with the skilled artisans who bring our creations to life.

In March, I was back at the “temporary field offices” in India and Nepal. After 25 years of touring these beautiful but challenging countries, you might think I’d have reached a been-there-seen-that attitude. Actually, the reverse is true – every trip is still full of new discoveries.

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