Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
CREATIVE MATTERS DEEPENS ITS GLOBAL DESIGN STORY IN 2025
2025 unfolded as a year guided by movement, ideas, materials and the relationships that continue to define our work. With the opening of our new Toronto office, the horizon widened — into spaces, new collections and collaborations that deepened our dialogue with the world. Across every project, the year traced a clear throughline: growth shaped by inquiry, partnership and a quiet, disciplined pursuit of design. It was a year of change that began with a shift in our own environment.
WHY WE THINK WOOL IS BEST
Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.