Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
CREATIVE MATTERS RELEASES 2024 SUSTAINABILITY REPORT: DRIVING SUSTAINABLE CHANGE
Creative Matters has released our 2024 Sustainability Report, reflecting the results of our ongoing commitment to decreasing our environmental impact. These initiatives, led by Julie Baldwin, Operations and Sustainability Lead and Teri Ly, Sustainability Liaison and Coordinator, focus on innovation in sustainability, growing demand for natural materials and a continued commitment to enhanced environmental practices at our partner mills. When we work together, we can push boundaries and create positive change.
ANA CUNNINGHAM AND ALI MCMURTER ON GUIDING CREATIVE MATTERS TOWARD INNOVATION, GLOBAL GROWTH AND DESIGN EXCELLENCE
Creative Matters’ Ana Cunningham and Ali McMurter, co-owners and managing partners, mark the end of their first year at the helm together. As we welcome 2025, we’re looking back at major milestones and looking forward to what will come this year under their ownership and leadership.
LOOKING BACK ON 2023, OUR 35TH YEAR OF EXCEPTIONAL RUG DESIGN
As 2023 draws to a close, our team is reflecting on a momentous year. Filled with groundbreaking achievements, innovative designs, and a transformative shift in leadership, the past 12 months have been enriched with great success and creativity.
INTRODUCING ECOAX: A BIODEGRADABLE WOVEN AXMINISTER CARPET
When it comes to design, it’s often hard to decipher greenwashing from a true commitment to a product’s ethical life cycle. We have always tried to reduce our impact on the planet as much as possible and have been dedicated to finding solutions for every step of our process. This is why we are thrilled to share a breakthrough innovation in commercial carpeting — our new 100% biodegradable woven Axminster carpet, EcoAx.