HANDTUFTED TOPOGRAPHY IN OUR CUSTOM CORPORATE AREA RUG
In 2022, HOK approached Creative Matters to collaborate on a custom area rug for Co-operators’ headquarters in Guelph, Ontario. The design is inspired by the intricate topographical map of Guelph, beautifully capturing the essence of the city’s landscape and adding vibrant colours to the space.
GUELPH’S TOPOGRAPHY SHINES IN THE CUSTOM DESIGN
The design of this area rug pays homage to the headquarters’ location, Guelph. Inspired by the topographical map, we thoughtfully incorporated these influences into the rug, delivering a visual story that captures the varied terrain of Guelph.
Close-up look of Co-operators’ atrium floor covering
The final design showcases a stunning palette of 21 colours that blend into 32 different tones. Creative Matters’ Kayla Bortolotto, Senior Designer & Brand Manager shared, “We started with around 40 colours, each chosen to reflect the different levels of the building. The rug became the focal point that ties everything together, allowing you to see the colours from every floor when you look down into the atrium. We really focused on making sure all the colours blend well together to create a harmonious look.”
The design features rich shades of aubergine and plum, along with ochre, lush forest green, blues and grounding neutrals, all working together to bring the design to life. Handtufted in Thailand using 80% New Zealand wool and 20% prism nylon to capture a beautiful shimmer that adds depth and warmth.
FROM DESIGN TO INSTALLATION
Custom area rug made in collaboration with HOK Canada, Photography by Karl Hipolito
During the design process, one hurdle we faced was ensuring all the colours harmonized perfectly. Kayla explained, “When you have so many colour ranges, it can get tricky. If they aren’t placed just right, they could clash.” We concentrated on blending techniques and carefully illustrated every detail, including the more technical aspects of the railway pieces, it was a process of trial and error.
Installation day was a truly rewarding experience. Kayla shared, “It’s one of my favourite rugs because of its grand size — it really becomes the focal piece of the space. Being there to see it installed and witnessing its impact was amazing. ”The quality of the handtufted rug really stood out, especially when the river design aligned perfectly with the entrance, creating a seamless flow. Ana Cunningham, Managing Partner of Creative Matters added, “There are so many perspectives to the design; it cleverly pulls the entire space together.”
Explore more of our custom corporate designs here.