Our Expertise
For 35 years, Creative Matters’ talented and inspired designers have been working with interior designers and architects to create exceptional floor and wall coverings for luxury hotels, boutique retailers, cruise ships, stylish offices, elegant homes and diplomatic missions around the world.
This extensive experience has enabled us to nurture a roster of the finest artisans - those uniquely capable of realizing the highest quality creations for our clients. After consultation with you, we assign our designs only to the few who have truly mastered the technique.
We cater to a wide variety of design styles and can easily create custom designs for complex spaces including large scale areas, corridors and staircases. For floor coverings we have to carefully consider which method of construction, which fibre and which country of production are best suited to the project. In the articles below, we provide some insight into these topics. Interior designers and architects can rely on our expertise to navigate them through the complex world of floor covering creation and we welcome the opportunity to explain all the details to you personally.
WHAT HAPPENS WHEN CLIENTS PRESENT THEIR OWN INSPIRATION FOR A PROJECT
Frequently clients come to us with creative inspiration for their new custom floor coverings. They might verbalize their ideas or have images, colour swatches or finishes presented in a mood board. It then becomes our mission to elevate this concept, to provide the client with everything they asked for and perhaps take that idea even further.
RECOGNIZING THE ROLE OF A FLOOR COVERING IN THE BIGGER PICTURE
Is a floor covering the main character in a room or a supporting character? This is one of the questions our designers ponder as they embark on a new project. For them every carpet is a work of art on the floor but they always remain aware of their client’s bigger picture.
THE IMPORTANCE OF ORIGINAL ARTWORK
Original artwork is at the heart of Creative Matters – it’s what we are known for, it’s what we like doing most, and it’s what we do best. We nurture this skill in our team at regular Art Days where we leave our computers behind and gather together to create based on a theme or technique. Designing, whether it be for custom projects or our own rug collections, is a meticulous process where we rise to every challenge.
THE ART OF COLOUR SELECTION
Creative Matters’ skill at selecting and blending colour for carpets is considered among the very best in the world. It brings a lot of repeat business including from an international high end chain of boutiques who rely on us to choose the “clean” colours that correspond to their brand’s highly-tuned aesthetic.
LUXURY CARPET DESIGN SOLUTIONS FOR CORRIDORS
For the Ritz-Carlton Mexico City’s exquisite corridor carpet inspired by traditional sacred smoke rituals and how they cleanse the body and mind, note how the elegant movement from one shape to the next carries you down the corridor. This applies to any of the ten floors even though each is structured differently. For every floor we prepared a detailed technical layout indicating where seams in the carpet could be hidden without interfering with the design.
THE ROLE OF LIGHTING IN CUSTOM CARPET DESIGN
When designing custom floor coverings for interior spaces, we are highly aware how lighting can affect the way in which the content (wool, silk, shiny nylon, etc.) and the colour appear in its final location. When planning the carpets for the recently-completed Pendry Manhattan West hotel, the interior designer made us well aware of the detailed lighting plan for each of the locations within the hotel.