Inside the New Material-Led Collaboration by Creative Matters and Reddie
At Clerkenwell Design Week 2026, we were pleased to launch our collaboration with Reddie inside their new London showroom. The space provided a fitting backdrop for our new collection of 100% Ghazni wool custom handwoven solid colour rugs rooted in materiality, texture and craftsmanship.
These handcrafted pieces are created in Afghanistan by women artisans supported by Turquoise Mountain, the cultural heritage initiative founded by His Majesty King Charles III, to support traditional craftsmanship, fair wages and long-term economic opportunity through weaving. These craftswomen work either from small community weaving centres or from their own homes. For many of these weavers, the work provides a vital source of income, with many serving as the primary breadwinners for their families.
Available through Reddie in London and directly through Creative Matters in North America, the collaboration reflects a shared belief in design shaped by heritage, human touch and materials that age beautifully over time.
This Creative Matters x Reddie collaboration was launched at Clerkenwell Design Week inside Reddie's new London showroom.
Vista Arrives in London
To complement the collaboration, Reddie is also presenting select pieces from our Vista collection, marking their London debut. Handknotted in Afghanistan using locally sourced Ghazni wool from mountainous sheep and woven at 45x45 Persian knots, the rugs balance graphic, city-inspired forms with the raw softness and irregular beauty of ancient weaving techniques. Available in standard and custom sizes, the collection brings a refined sense of texture and material depth to contemporary interiors, where craftsmanship increasingly defines the new language of luxury.
A Shared Language of Craft and Materiality
The partnership between Creative Matters and Reddie felt like a natural alignment due to their shared values rooted in heritage, craftsmanship and goods made with intention. The handwoven solids balanced clean, architectural simplicity with the organic irregularities that emerge through handmade production methods, creating surfaces that felt both restrained and deeply tactile. Select Vista pieces stocked within the showroom continued this dialogue between modern form and ancient craft traditions.
Where Shared Values Take Form
Throughout the week, the showroom also hosted a series of conversations, dinners, and workshops centred around materiality and craft, including a weaving workshop led by Creative Matters. The workshop invited attendees to slow down and engage directly with weaving through the creation of their own handwoven pieces using sustainably sourced strong wool. More than a demonstration, the experience reflected a growing appetite for transparency and participation within contemporary design culture, where audiences increasingly want to understand how objects are made and who makes them. In a culture defined by speed and automation, craft offers a way to reconnect with process, material, and time.
Abrash is the word weavers use for intentional irregularity.
For those interested in exploring the ideas behind the collaboration further, read more about the weaving workshop we recently hosted at London Design Week inside the STARK London showroom.