Meet Ali McMurter

MANAGING PARTNER

Ali joined Creative Matters in 2006 as a designer and steadily evolved into a people and project management role, becoming Vice President and partner in 2017. Consequently she brings a wealth of creative and project management expertise to hospitality, restaurant, retail and residential floorcovering design projects. Ali’s approach to all projects is to lead with knowledge and learning, making her experience openly available to clients, colleagues and peers. She has successfully managed projects in Canada, the U.S., South Asia and the Caribbean. Ali works with sustainable design principles, an emphasis on natural materials and a collaborative approach to problem solving.

Listening to and understanding our clients’ needs and developing team relationships are essential for Ali. She’s exceptional at communicating design direction to our designers and translating design concepts into stunning solutions.

Ali works with clients, mills and Creative Matters team members to create an inclusive environment where both people and projects can thrive. She has travelled to India, Thailand, China and the U.S. to work directly with our mills.

Recently Ali was the project lead for an award-winning hotel project in Detroit that required 277 rugs made in three different countries including Afghanistan where she helped organize a wonderful collaboration between The World Bank, Turquoise Mountain and our fair trade endorser Label STEP.

Ali is a graduate in fine art and geography from the University of Guelph in Canada.